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Expert's Opinion

Taking the Complexity Out of Customization

Firms that harness coding technology to customize standard primary packaging with unit or batch-specific information or to print high resolution, dynamic bar codes on secondary packaging see coding in a whole new light

By: Ondrej Kruk

Business Unit Manager Label Print Apply and Large

Customization of packaging has swept the Fast-Moving Consumer Goods (FMCG) industries in recent years, driven by globalization of markets, more stringent regulatory and retailer traceability requirements, shorter production runs and an increase in consumer demand for targeted, personalized products. Initially limited largely to primary packs, customization is now spreading into secondary packaging as retailers across multiple industries look to streamline operations by extending production infor...

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